Create texture, definition, and flexible hold with AVEDA Control Paste™, a versatile styling paste designed for medium to firm hold with a natural, pliable finish. Perfect for short to medium-length hair, this lightweight, non-greasy formula provides just the right amount of control while allowing hair to remain touchable and restylable throughout the day. Infused with plant-based ingredients and Aveda’s signature Pure-Fume™ aroma, it delivers a soft matte finish with a fresh, invigorating scent.

Key Features:
- Medium to Firm, Pliable Hold – Keeps styles in place while allowing for movement and restyling.
- Matte Finish – Provides a natural, non-greasy look without excess shine.
- Adds Texture & Definition – Enhances layers and separation for a modern, effortless style.
- Non-Sticky & Lightweight – Won’t leave hair feeling stiff or weighed down.
- Aveda Pure-Fume™ Aroma – Infused with organic essential oils for a refreshing scent.
- Vegan & Cruelty-Free – Free from parabens, silicones, and synthetic fragrances.
- Eco-Friendly Packaging – Made with sustainability in mind, supporting Aveda’s environmental mission.

How to Use:
1.Warm a small amount between your fingertips.
2.Apply to dry or slightly damp hair.
3.Work through hair to shape, define, and style as desired.
4.Reapply as needed for extra texture or hold.

Whether you're going for a messy, tousled look or a sleek, defined style, AVEDA Control Paste™ gives you the flexibility and control to create effortlessly stylish hair with a touchable finish.

Styling Ideas with AVEDA Control Paste™
1. Tousled, Textured Look (Casual & Effortless)
- Take a small amount of Control Paste™ and rub it between your hands.
- Scrunch it into dry or slightly damp hair, focusing on the mid-lengths and ends.
- Twist a few strands for added separation and definition.
- Shake out for a natural, messy, undone style.

2. Sleek & Polished Look (Tamed & Controlled)
- Apply a small amount to smooth down flyaways and control frizz.
- Work the product evenly through hair, focusing on sleek edges and a polished finish.
- Comb through for a refined, structured style with soft hold.